Diagnostic

This is where it all begins...with a Brand Evaluation. We get the background, define goals and objectives, perform a brand audit and meet to discuss our clients’ needs. Then, we use our findings to develop the Brand Prescription and prioritize the branding strategy, timelines and budgets to answer those needs. This way, everyone is on the same  page about the scope of work AND we all understand the current situation, future vision and how to get there.  Sometimes our clients walk in with some of this taken care of; other times, we work it up from scratch.

Creative Concepting™

The formula for our proprietary process? Ideation + Visualization = strong foundation, emotional connectivity, meaningful experiences and brand consistency. Whether as standalone offerings or combined, the foundational thought and design based concepts help define nearly every project we do.

Our Ideation phase defines and differentiates a brand. We use words and found imagery to present our ideas for positioning and direction. We’re building the foundation and a concept based of strengths of ideas as opposed to how great we can make it look, aiming for emotional connections and brand consistency at every touchpoint.

During Visualization, we develop the look and feel for a brand, its graphic assets and illustrate key touchpoints. We explain our rationale and tie it back to the core ideas to make for meaningful brand experiences. Instead of looking at one piece and trying to imagine an entire brand platform, our clients are able to see and understand a holistic vision of their brand.

Implementation

Where it all comes together. The final projects. We breathe life into the Visualization work, creating and guiding the projects prescribed during Diagnostic. We can do projects from beginning to end, or hand them off to partner agencies or our clients. We love seeing our work come alive and drive results for our clients.