Keeping The Luxury Boating Industry Afloat
Spring is finally here, and with it comes warmer weather which means one thing: more time outside. For New Yorkers, time spent outdoors without snow and frigid wind is a blessing, and for many of us the best way to make the most of spring and summer sun is by hopping on a boat. Sailing and boating give you a bit of a respite from the stifling action of the city, as well as a new perspective on many of the city’s landmarks.
A Love Potion Like No Other
The O Group recently had the pleasure of being invited to what can only be described as an intoxicating experience by one of our favorite clients The Pierre Hotel in Manhattan.
Q & O with Bob Shullman
I sat down with renowned market researcher, strategy consultant and CEO of The Shullman Research Center, Bob Shullman to have a Q & O about emerging trends amongst luxury consumers in 2017 and the elements that influenced them.
Fashioning Infotainment for the Luxury Sector
The luxury sector must reinvent itself in order to remain relevant, attractive and exciting. This extends to adapting marketing methods to reflect the strongest, most promising strategies of our time. One such strategy and a particularly promising trend for the new year comes to mind - infotainment video.
Fine Art and Luxury Mobile Have Finally Converged
Master works of art and museum-worthy haute couture can be yours with just a few clicks on your mobile phone. The future has certainly arrived.
Luxury Fashion’s Sustainable Embrace
The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes. These names include such powerhouses as Stella McCartney, Gucci, Reformation and even luxury conglomerates like Kering.
Q & O with Carmen Edelson
Q & O with Carmen Edelson; travel influencer, and writer, specializing in luxury and family travel.
Luxury Marijuana is Blooming
The conversation around marijuana has changed dramatically over the last decade. Once widely considered a pastime reserved for unmotivated outcasts and burnouts, the current public perception paints a different picture. People from all walks of life now freely admit to indulging in marijuana, despite the stigma that stubbornly exists.
How Retail Locations Can Combat Men's Apparel Subscriptions
Keeping up with fashion trends is a time-consuming pursuit, and it’s easy for consumers to fall behind in the wardrobe department. The speed at which fashion turns over mimics the speed that society cycles through other industry trends. Just as Pokémon Go, the Harlem Shake and hoverboards peaked before falling off a cliff, popular fashion follows this same rise and fall.