After four websites, three locations and too many name variations to count, The O Group celebrates its 20th anniversary and refines its focus: Graphic Design for Luxury Brands. The staff grows to 20, business grows by 25% and a move to 259 W 30 Street grows the studio to 6,000 square feet.

Talk about a banner year. The O Group drops its three divisions to be simply called "The O Group." It’s the 10th year partnering with the Salvatore Ferragamo US marketing department. Lacoste is added as another fashion client. Business is up 42%. And the creative side of the Group is now under the direction of Jason B. Cohen after nine years with the company.

It’s the peak of the dot-com boom and everybody needs new graphic identities to help launch their online presence. Formally renamed "The O Group," three distinct divisions help meet the demand: O Design, O Interactive and O Promotions. Business is also up 20% with the addition of clients such as Hennessy and Robert Marc — The O Group being named agency of record for each. And to top it off, Orit’s canine companion, Willie, makes her office debut.

The O gets rebranded as O Design Group with the now classic red-and-white logo. The Fashion District becomes the neighborhood of choice when the studio moves to a full-floor loft space at 37 W 37 Street. And the company enters the domain of the World Wide Web.

Parker & O are no more, but that doesn’t slow things down. The newly rebranded O Design doubles its revenues and the size of its staff. To celebrate, the first-ever O Summer Party is held at Orit’s weekend retreat on Greenwood Lake.

Orit can’t always do it alone. So she forms a partnership, renaming the studio Parker & O with a combined staff of five. It’s a tight squeeze — too tight, in fact. 27 W 24 Street becomes the new home and Miramax becomes a new client.

Orit Design. That’s the original company name — not just because of its founder, but also because Orit is the boss and sole employee. Yet with Sony Video as a main client, Orit soon finds that she needs at least one more designer and an occasional freelancer.