Setting the industry standard…again!

The O Group has added another handful of awards to its growing list of honors. Out of more than 10,000 entries, we were among the top 15% recognized by Graphic Design USA with two American Graphic Design Awards. And we are proud to be one of the first professional studios hailed by Creative Quarterly—The Journal of Art & Design. From our logo and packaging ideas to our high-end print collateral, the O name is definitely getting noticed.

2008 American Graphic Design Awards
Salvatore Ferragamo Men’s Look Book
Senate Square Brochure

Creative Quarterly 13
Ruby et Violette Logo
Ruby et Violette Packaging

Artful Pairings

The fine art of the dinner party was revived this week. The O Group and our strategic partner, Creative Edge Parties hosted a sumptuous dinner for 20 on July 16th. These two great creative forces toasted luxury influencers from fashion, real estate, the art world and the social whirl. The theme was Artful Pairings - of food, of wine, of people and a great time was had by all. Watch this space for details of the Fall Pairing dinner.

The Enterprise of O

When The New York Enterprise Report came knocking, Orit was ready to dish. Featured in the July column titled “The Company Next Door,” Orit spoke about the evolution of The O Group and her three secrets of success: true client partnership, treating employees as entrepreneurs and investing in the company.

And with more than a 20-year history, The O Group has adapted to changing markets, trends and a handful of name adjustments—all testaments to its founder and fearless leader, Orit.

To view the article in its entirety, click here.

Orit is a Yalie!

Well, not exactly. But she was invited to speak at The Yale Club of New York City about how to effectively reach consumers of luxury brands. Hosted by Forbes.com and Guideline, this panel discussion focused on how the Internet has previously been overlooked as a viable communication channel within the luxury marketplace.

Orit echoed what The O Group has recommended to clients all along — that today’s consumer has a higher level of discernment for what is considered to be “luxury.” Brand positioning is critical on the web, making it clear that everyone instantaneously responds to visual cues no matter the forum. (And we obviously practice what we preach... How do you like our new site?!)

The O Group Version 2.O

The new online home of The O Group has launched.

The address is the same (www.ogroup.net), but the focus has changed. Graphic design for luxury brands. Samples, news, history — anything you could want to know about the evolution of O.

And the winner is...

...The O Group. (We’ve sure been racking them up this year!)

Our clients have always been champions of The O Group. Now we’re staking our claim in the design industry.

U B the Judge Exhibition
Beauté Du Siècle
Hennessy Six Marque Brochure
IntraOp Medical Corporation Brochure
Senate Square Brochure

2008 ReBrand 100
Valera Global (Merit), Chad Allison (Notable)

Rockport’s The Best of Brochure Design 10
No. Twenty Bayard Brochure

54th Annual Type Directors Club Exhibition
No. Twenty Bayard Brochure (Certificate of Typographic Excellence)

STEP inside design 100
No. Twenty Bayard Brochure

PRINT's International Business Graphics Review, Creativity + Commerce
No. Twenty Bayard Brochure

2008 Design Council Showcase
Beauté Du Siècle

2007 International Design Awards
No. Twenty Bayard Brochure, Salvatore Ferragamo Water Invitation, NYIBC Poster

Growing our luxury know-how

We are happy to announce the first-quarter additions of Cîroc Vodka, Glenmorangie Single Malt Scotch Whisky, the Guggenheim Museum, Odegard and Warburg Realty to our roster of clients.

Our expertise within the spirits community has continued to grow, particularly given our history with Hennessy Cognac and Moët & Chandon. Introduced through sister brands at LVMH, the Glenmorangie team has selected The O Group to design its marketing and merchandising materials. And Cîroc has chosen us to provide creative direction for their on-and off-premise materials through our exclusive Creative Concepting™ process.

Further developing our presence in the luxury space, we have also added the rare floor-coverings of Odegard and New York real estate giant Warburg Realty to our list of clients. Even the Guggenheim has taken note, engaging us to work on the branding and collateral for the popular “Works & Process” performance series.

Our bar is well-stocked, our apartment floors are tastefully covered and our tickets are waiting at the box office.