Carelle is a New York City jewelry brand that specializes in bold, 18K gold and colored gemstone pieces. Carelle means "because of her" in French and our goal was to make the brand's image even more relevant to "the Carelle Girl". How? Rethink brand positioning, create a visual blueprint to ensure consistency, design visual assets and shoot a brand campaign to increase recognition. To drive sales, we designed and developed a new lookbook and an
eCommerce website.