After six years as the Hennessy marketing and merchandising agency of record, we knew we had been doing great work. But our "Flaunt Your Taste" Recipe Book even impressed the brand’s CEO. Repurposed as a gift for his business associates, the challenge was to create a premium gift box that housed the book along with a bottle of Hennessy V.S. It had to be sophisticated &mdash especially considering the intended audience. The resulting presentation elevated our book and complemented the brand, proving that outer-packaging can enhance the perceived value of each.