We didn’t need a French translator to sell us on the superiority of Ruby et Violette cookies. But we did need to help them sell more confections and develop a cohesive system of brand assets. Capturing the aesthetic of mid-century Parisian boutiques, the new brand logo helped set the stage for a French-inspired treat based out of the Big Apple. It was a mark of vintage sensibility combined with chic simplicity that would carry the brand across multiple points of communication.