Artistic Tile wanted a brand campaign to reflect their passion and expertise.
A modern refinement
Our evolution of the Artistic Tile logo feels both sophisticated and timeless. The brand strategy lent itself to the creation of a new and complementary geometric mark intended to clearly communicate Artistic Tile as THE tile brand.
Shift Perception. Stand Out. Elevate Tile.
A campaign to make tile matter
The campaign visuals depict indulgent vignettes; the messaging appeals on an emotional level. It grounds the tile as part of a luxurious lifestyle, within the context of our target’s ideal world. The inset tile mark drives home the brand, differentiating Artistic Tile from category commodities.
Marque of luxury
The icon we created for Artistic Tile drives home the concept of branded tile, adding badge value to a luxury offering in a category often controlled by price.
Showcase tile in a way that conveys expertise and passion.
Unified Digital & Print Communications
A brand is only as strong as its weakest point of execution. With an extensive catalog of products and two diverse audiences of consumers and trade, Artistic Tile needed a beautiful and unified communications system. We tailored materials to focus on collections or specific product attributes, delivering unified themes for the brand to utilize.
“The new campaign has elevated Artistic Tile; it aligns with other high-end advertisers we feature, and speaks directly to our target audience.” —Stacy Piano, Lifestyle Director at Veranda Magazine