Chandon and Rebecca Minkoff wanted an Instagram-worthy design that would break through the clutter and attract new fans–Millennial women.
Festive not formal
After reviewing some initial concepts from Rebecca Minkoff, we pushed the design forward, with a twist on holiday tradition. We were able to ground the bottles in Chandon brand colors (white, black and gold), and added refreshing pops of color.
A fun poppy illustration, festive colors, and playful typography create an irreverant, celebratory mood perfect for the holiday season.
A playful, chic holiday bottle with an emphasis on style, recasts and reinterprets sparkling wine category traditions.