In a category cluttered with craft, Demours is refined.
We built a brand that begs to be savored and indulged in, like a fine wine.
High Fashion Meets
Demours, like its product, is not of one specific place but rather global. The logo is intended to convey a sense of international luxury, layered sophisitication, tradition and customization.
The brand identity combines old world elegance and high fashion cues. Collateral is designed with refined, premium materials as considered as the product selection.
Lead a meaningful conversation.
Demours needed a strategic social plan to grow brand awareness at launch. We focused on developing authentic branded content. A paid campaign targeted industry influencers, cultivated an engaged audience and drove e-commerce traffic. We far exceeded growth goals within the first quarter.
The ultimate coffee experience at every touch point.
The website’s primary focus is to provide instant access to premium product from anywhere. High-energy illustrations and photography focused on rich textures serve up a modern aesthetic and exceptional experience.
Own the moment of "First Taste"
We exposed the brand to culinary and beverage industry influencers of NYC.
When it’s all about the company you keep, it’s critical for a brand to align with the right channels from the start. We collaborated with the Daily Meal to create a series of launch events aimed at generating awareness among the trade—restaurant and hospitality influencers and gatekeepers.