Harness the power of luxury to reboot a fashion-themed, mass-market wine brand.
An elevated brand
with a $10 price tag
The elegant simplicity of the new design is at once classic and fun. It is a sophisticated stand-out at shelf that elevates the brand above other female-focused wine brands.
A category-defying, high-end look that delivers on its iconic namesake.
The Little Black Dress Wines lifestyle isn’t exactly basic.
Inspired by fashion
brands she loves
Inspired by fashion and beauty brands, the new LBD website and photography create a lifestyle context for the brand. It treats the wine as an aspirational accessory to every moment, whether it be a low-key catch-up or a spontaneous party.
Consumers have responded positively to our refresh of the LBD brand. In fact, case sales in August of this year increased 60.8% over last year’s numbers.