Starwood Motors and Nitto Tire needed a showstopping ad for the post-oscars issue of Variety Magazine.
We developed a concept that allowed their premium product to speak for itself.
Make a one-of-a-kind statement
It’s no secret that Hollywood is a sea of tailored suits and expensive vehicles, and standing out from the crowd takes something unique. A vehicle like the Bandit was made for a certain breed of customer: confident and accomplished, with a desire to make a statement. Our strategy was simple: draw a line in the sand and dare readers to swim against the current.
The goal: Drive Starwood Motors awareness through a pub with a readership aligned with their target—unabashed overachievers.