Luxury Marijuana is Blooming

The conversation around marijuana has changed dramatically over the last decade. Once widely considered a pastime reserved for unmotivated outcasts and burnouts, the current public perception paints a different picture. People from all walks of life now freely admit to indulging in marijuana, despite the stigma that stubbornly exists.​

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Patience Is a Virtue During Luxury Brand Creation

Each morning you drink a cup of “something”,  look at your day ahead, check your emails, weather, social media and then decide what to wear. We probably all have some kind of similar routine for getting ready, whether it’s choosing your outfit or picking the right accessories.​

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The O Group Named as one of the "Global Leaders" in the Creative Agency Category

WASHINGTON, DC, December 01, 2017 – Clutch named its Global Leaders in the traditional marketing and creative agencies space. All leaders are ranked based on client reviews, market presence, and ability to deliver high-quality services, among other quantitative and qualitative criteria. Clutch’s annual report recognizes 475+ top B2B service providers across six industries.

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Time Is a Powerful Luxury Differentiator

Part 2:  The Luxury of Moving Ahead of Time

By Daymon Bruck

 

Bypassing “Normal” Time  

I remember taking a flight from NYC to Paris on the Air France Concord in the mid 90’s and when I got into the plane for the first time I thought – what’s so special about this? A tight and slightly claustrophobic cabin (by jumbo-jet standards) was just aquatically appointed and left me disappointed: I was expecting more after all the hype and prestige associated with the Concord brand. What did impress me (and my colleagues at the time) was the super fresh Parisian baked goods I brought back with me to the office at 9:00 am for breakfast, only 3.5 hours from taking off from France the same day. Those same pastries would have been day-old stale had they arrived by any other means available at the time. Reducing the hours spent in transit between destinations by any measure and making the most of your time on either side is still a luxury high on everyone’s list. Removing the barriers of time through speed, privilege or technology (VIP access, private jets, exclusive travel connections, etc.) and other types of rarefied access that allow for “jumping the line” provides the greatest luxury for those that put the highest value on their personal and professional time. Those five minutes you spend waiting in line (any line) will never be reclaimed. With less and less time and people putting more value on how they spend personal time, how will brands create experience worth our limited time? Bottom line - it better be amazing. As brand builders, we have been increasingly asking ourselves and our clients - what barriers, inconveniences or steps that create a personal time suck could be removed to provide a luxury experience that bypasses the normal or common flow of time? 

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The Luxury of Time

By Daymon Bruck

A Seventeenth century Japanese Tea master Naosuke coined one of the most common Zen phrases: Ichi-go ichi-e, which is often translated to “once in the lifetime, never again”. The intended meaning of this phrase is that every experience we have is unique and can’t be repeated. We only have one life and every day, encounter and experience is one of a kind. Once time passes it never will be recaptured and this quintessence makes Time the ultimate measure of true value; you can’t make any more of it or bend it to your will. Or can you? 

A new experience economy has been steadily emerging and with it a sense of what else might come to define the luxury category. This newish luxury is all about rare and privileged experiences available for a price. At the center of many of these exclusive events or experiences is a unique benefit of leveraging time in some manner: saving it, making the most of it, slowing it down, even sidestepping its normal flow altogether. It makes sense that Time is becoming more highly valued than money as a luxury indicator, especially considering time’s finite quantity. Luxury brands are awakening to this shift and those that cater to making the most of their customers’ need to control their personal time are differentiating from the those that only focus on products or services.   

I’ve collected some examples that are grouped in this article under two general categories: the value of Slow Time (Part 1 in the series) and Faster than “Normal” Time (Part 2 in the series). This first looks at the how Luxury uses values associated with slowing down or aging to differentiate and the second posting will focus on examples of moving faster than or even bypassing everyday timeframes.

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O Group West: The Very Best of Local Seattle

If you don’t know by now,  The O Group has an endless curiosity and appreciation for delicious culinary and cultural experiences. Today, we explore Seattle and the neighborhoods around our new office through the eyes of a local:  our CCO, Daymon Bruck.

Sit back and enjoy the ride…

 

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How Can Malls Remain Relevant?

Shouldn’t the mall experience evolve to capitalize on how consumers’ predilections have changed?

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Clutch Features The O Group as a Top NYC Branding Agency in 2017

In an ongoing effort to identify high-performing B2B service providers throughout the globe, Clutch recently issued a report releasing their most updated research of the best agencies and developers in New York City. Clutch, a ratings and reviews platform for service providers, has profiled and evaluated thousands of companies belonging to a wide range of industries, including IT services and development, advertising and marketing, social media marketing and SEO, and most importantly, branding

Their segment devoted to branding is one of the most extensive and competitive listings on their site, with some of the country’s strongest agencies vying for the position as the top provider for buyers seeking branding services. For this reason, The O Group is incredibly proud and excited to announce that Clutch has featured us as one of the best branding agencies in New York in 2017.

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