GC WATCHES

PAUSE

SITUATION

  • A premium global watch collection needing to become a watch brand
  • The brand needed a strong introduction to the US and EU market
  • A competitive market required strong reasons for customers to “believe”

SOLUTION

  • Developed a brand positioning and strategy to help stand out in all markets
  • Focused on Quality and Style: designed in France, built in Switzerland
  • Created specific audience personas and target messaging

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
BRAND PLATFORM
La Précision Du Style
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