Most stories we know follow the expected format of a beginning, middle and an end, correct? Well…this one strays a bit from the expected.

In a previous post called “Keeping the luxury boating industry afloat” we started talking about the luxury boating industry; this post aims to touch on what the future could look like for the industry.

The conversation around marijuana has changed dramatically over the last decade.

A call has been sounded all over the world for women to come together and to start disrupting spaces and changing the way we traditionally view media channels.

Spring is finally here, and with it comes warmer weather which means one thing: more time outside.

The O Group recently had the pleasure of being invited to what can only be described as an intoxicating experience by one of our favorite clients, The Pierre Hotel in Manhattan.

There is much to learn for all brand categories by looking at a new perspective.​

The luxury sector must reinvent itself in order to remain relevant, attractive and exciting.

Master works of art and museum-worthy haute couture can be yours with just a few clicks on your mobile phone. The future has certainly arrived.

The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes.