Beauty & Cosmetics: How Millennials Are Shifting A Category
October 19, 2016

There is a shift occurring in the beauty and cosmetics category that is indicative of a larger change taking place throughout many other categories.​

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Workspace Can make Or Break Your Brand
July 26, 2016

Insight from our Chief Creative Officer, Jason B Cohen, on the relationship between workspace and brand and what this impending move means for The O Group.​

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Burberry Debuts First Ads For Revamped Retail Strategy
June 1, 2016

Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on Burberry’s move away from seasonal campaigns and consolidation of labels within the brand.​

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Bringing The Whole Foods Experience To New Consumers
May 31, 2016

Despite the apparent contradriction, lower-priced goods and services can absolutely be considered a luxury. Whole Foods’ newest launch exemplifies just that.

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The Rosé Effect
May 23, 2016

It’s almost Memorial Day so of course I’m wondering, exactly how did rosé rise to total warm-weather ownership? Click through for a trip down memory lane, from 1980–now.​

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AVS Joins Forces With Pirch
May 19, 2016

When your clients collaborate with awesome partners: In an incredibly exciting move in the evolution of retailing, our client AVS (Audio Video Systems) has joined forces with Pirch, a cutting-edge provider of kitchen, bath and outdoor appliances.​

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Harvey Nichols Remakes Famous Figures In Humorous Campaign
May 6, 2016

Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.​

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Getting Beautiful Just Got A Lot Easier
April 10, 2016

Attention: All my New York City beauty-loving ladies, this one’s for you. Meet Beautified, an app that lets you find and book same day beauty services.

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Jean Paul Gaultier Takes Comical Approach To Launch Limited-Edition Fragrances
April 8, 2016

Quoted in Luxury Daily today, our Client Services Manager Elizabeth Weinstein shares her take on the limited-edition fragrances of Jean Paul Gaultier.​

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Hublot Demonstrates Passion For Football By Profiling Legendary Moments
March 21, 2016

What to make of luxury Swiss watchmaker Hublot’s “Hublot Loves Football” campaign? In the midst of Baselworld, our Strategy Director offers his opinion in Luxury Daily.​

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