INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Etro Fortifies Artistic Identity Through Eclectic Community
January 4, 2016

Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”​

FULL STORY
The Top Three Cultural Trends For Premium Brands To Consider
November 12, 2015

Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.​

FULL STORY
New Work: Vaucluse, An Altamarea Group Property
October 27, 2015

Vaucluse, Chef Michael White and Altamarea Group’s newest property, launched to acclaim last month (check out some of the great press their team has gotten in the NY Times and on wwd.com.) We’re proud to see our visual branding and logo design work come alive within such an incredible concept.

FULL STORY
Luxury Walks, A Collection Of Guides
October 18, 2015

Luxury Walks = Time Well Spent. Click through to find a curated collection of NYC neighborhood guides created by O Group team members. You’ll find great recommendations for food, drinks, shopping and maybe discover a hidden gem.

FULL STORY
Generation C: The Ageless Target
October 6, 2015

On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”

FULL STORY
Apple Watch Hermès: A Beautiful Collaboration
September 16, 2015

The recent Apple event announcing a suite of new products, as well as updated versions of existing products, certainly captured the attention of fans and foes of the brand. While there were a handful of announcements that set the internet ablaze, it was an interesting and somewhat unexpected partnership that really got The O Group office buzzing.​

FULL STORY
The Luxury Stadium Experience
August 11, 2015

If you’ve stepped inside a stadium or arena over the past few years, you’ll have noticed a shift in the overall experience.

FULL STORY
4 Ways Malls Should Act Like Luxury Brands
July 1, 2015

Malls and mall branding are an ever-changing, multi-dimensional puzzle. Mall operators are constantly trying to attract consumers and tenants to their properties’ “next big things.” Successful malls execute well but they could and should be even better​

FULL STORY
Ferragamo Expands Customization Options Via MTO Driver Shoe
June 2, 2015

Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Salvatore Ferragamo’s new customization program for its men’s Driving shoe.​

FULL STORY
Pringle Of Scotland Celebrates 200th Anniversary By Educating On History, Heritage
April 15, 2015

Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Pringle of Scotland’s 200th anniversary activation, and what it means for the brand moving forward.​

FULL STORY