Generation C: The Ageless Target
October 6, 2015

On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”

Apple Watch Hermès: A Beautiful Collaboration
September 16, 2015

The recent Apple event announcing a suite of new products, as well as updated versions of existing products, certainly captured the attention of fans and foes of the brand. While there were a handful of announcements that set the internet ablaze, it was an interesting and somewhat unexpected partnership that really got The O Group office buzzing.​

The Luxury Stadium Experience
August 11, 2015

If you’ve stepped inside a stadium or arena over the past few years, you’ll have noticed a shift in the overall experience.

4 Ways Malls Should Act Like Luxury Brands
July 1, 2015

Malls and mall branding are an ever-changing, multi-dimensional puzzle. Mall operators are constantly trying to attract consumers and tenants to their properties’ “next big things.” Successful malls execute well but they could and should be even better​

Ferragamo Expands Customization Options Via MTO Driver Shoe
June 2, 2015

Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Salvatore Ferragamo’s new customization program for its men’s Driving shoe.​

Pringle Of Scotland Celebrates 200th Anniversary By Educating On History, Heritage
April 15, 2015

Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Pringle of Scotland’s 200th anniversary activation, and what it means for the brand moving forward.​

Dress Bar At Dress Barn: A Strategic Activation
April 13, 2015

In which I visit Dress Bar, a pop up activation from Dress Barn.

Clients Featured In Instore Magazine’s List Of Most Visible Jewelry Brands
April 1, 2015

We’re proud to see three of our clients featured in Instore Magazine’s list of “The 150 Most Visible Jewelry Brands In America”. Effy, Assael and Kimberly McDonald were each featured for their brand building and visibility efforts in 2015.​

7 Luxury-Branded Rosés Under $20
April 1, 2015

Rising temperatures. Outside parties. Just the right mix of sophistication and fun. Summer is Rosé Season. Rosé is the chic, in-the-know choice for Summer 2015.​

Top 3 Trends In Experiential Luxury: #AfarConversations
January 27, 2015

Last week we had the pleasure of attending an Afar Conversations event on The Evolution of the Luxury Consumer at The Chatwal here in NYC. AFAR Media brought together leaders in experiential travel to host a lively (and at times, hilarious) discussion on today and tomorrow’s luxury consumer.