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Succesful Branding Comes From Successful Collaborations

As New York City luxury branding consultants, The O Group has been building legendary brands for the past 35+ years. Our proven process has built a reputation for developing luxury brands that are highly desirable and uniquely differentiated through our core brand marketing. From our proprietary brand positioning and strategy to crafting essential creative assets, we collaborate with our clients on every aspect of their brand creation and ongoing performance. If you are looking for a brand marketing agency that can deliver legendary strategy and creative, we would love to talk.

Should You Work With Us? Yes Definitely! But Maybe Not.

We have been lucky to work with some of the world’s most prestigious brands and others that are in the process of becoming legendary. Across many industries and every size of business, our clients share the same thing: they all require help in realizing their brand’s full potential. From start-ups to existing brands, we love collaborating with our clients. Our list of services and key deliverables for most projects includes:

01.Positioning & Strategy

Every project begins with defining a brand’s positioning and the most powerful creative comes from a sound strategic platform. Our strategy work covers complete brand audits and storytelling development, audience segmentation, brand opportunity mappings, competitive analysis as well as brand values and beliefs.

02.Brand Identity

Brand identity is more than a logo. (we also make beautiful logos!) Brand identity development comprises naming, brand architecture, iconography, color and font systems and usage guidelines.

03.Creative Direction

Setting a brand’s creative direction comes before the delivery of any brand assets, campaigns, or marketing deliverables. We generally present a number of directions to choose from and build an entire creative platform around the chosen direction. Creative work includes the concepting and production of original photography, video, motion graphics and social media content.

04.Collateral

We design and oversee all print and digital production for a wide variety of brand collateral, sales materials, catalogs, POS environments, unboxing materials, custom packaging design and production, mailers or specialty presentations.

05.Digital

Websites, digital advertising, social media strategy and creative are a central part of our typical client deliverables - which can also consist of managing back-end development, SEO strategy, copywriting and e-commerce.

06.Marketing & Advertising

All forms of brand marketing and campaign creative which include print, video and digital advertising deliverables. This work can be used to launch a brand, promote a new product, tell a compelling brand story or communicate essential brand differentiators.

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.