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To Rewrite The Luxury Playbook, One Brand At A Time


The O Group is a New York City branding and creative consultancy that specializes in uncovering unique brand capital for businesses interested in building relationships with a luxury lifestyle audience. We have spent the past 35 years hacking traditional agency models and have found a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas. We do this by translating brand equity into useful and unique capital, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide luxury brands forward, transforming Good into Great.


Branding Fueled By Insights And Strategy

Logo The O Group - Luxury Brand Marketing and Creative Agency
Logo The O Group - Luxury Brand Marketing and Creative Agency


Rethink. Reimagine. Rebrand. Refresh. Renew.

Charles Darwin had it right all along: to survive and thrive, any species (or brand) needs to be adaptable to change. This process of change can be overwhelming but it doesn’t have to be when approached with a methodology designed to reduce risk with a clear and tested road-map guiding the way forward. The O Group specializes in helping brands grow to their next stage in the evolutionary process, including rebranding, reimagining, or refreshing. Whatever the dreams are for your brand, we seek the most powerful ways to bring this vision into full consciousness and empower it with insightful strategies and unique creative assets.


A Creative Collaboration

Orit and Daymon - The O Group partners - Luxury Branding and Creative Agency New York City


A Creative Collaboration

We understand what a successful partnership takes to flourish because we have witnessed it first hand over the 35 years inside our own business. Orit (no last name needed) and Daymon Bruck (O Group’s partners and our CEO and CCO) have a rare relationship having stood the test of time and have seen it grow stronger and more rewarding over the years working together. What’s the secret? They credit a unified vision for success, constant communication and having fun along the way as the top reasons their partnership (and every successful client relationship) has performed at the highest levels and makes every day a joy working together.

We believe deeply in a new agency model: Ours. The main difference is our principles are always the chief project leads and continually client-facing, assisted by a dedicated support staff – not the other way around as many of our fellow agencies currently operate. This means we take on fewer clients at any given time, but those select clients get direct access to our two partners – veteran experts with decades of experience and industry insights. As a true boutique agency, we believe in imparting the most value to our clients at every stage of a project and with each deliverable: embodying first-hand the defining principles of an authentic luxury experience.

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.