ALTAMAREA GROUP

SITUATION

  • A global restaurant and hospitality holding company
  • Needed a more comprehensive presentation of all their brands
  • Needed to appeal to luxury consumer and provide brand growth flexibility

SOLUTION

  • Developed an industry differentiating brand positioning and strategy
  • All unique brands were developed as stand-alone “stars” in addition to group
  • Complete brand guidelines and standards were developed

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Collateral Design Brand Website Promotional Materials
BRAND PLATFORM
Global Domination

brand identity

Brand(s) presentation

menu design

brand system

brand identity

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.