ALTAMAREA GROUP

SITUATION

  • A global restaurant and hospitality holding company
  • Needed a more comprehensive presentation of all their brands
  • Needed to appeal to luxury consumer and provide brand growth flexibility

SOLUTION

  • Developed an industry differentiating brand positioning and strategy
  • All unique brands were developed as stand-alone “stars” in addition to group
  • Complete brand guidelines and standards were developed

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Collateral Design Brand Website Promotional Materials
BRAND PLATFORM
Global Domination
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