Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here



  • A global restaurant and hospitality holding company
  • Needed a more comprehensive presentation of all their brands
  • Needed to appeal to luxury consumer and provide brand growth flexibility


  • Developed an industry differentiating brand positioning and strategy
  • All unique brands were developed as stand-alone “stars” in addition to group
  • Complete brand guidelines and standards were developed

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Collateral Design Brand Website Promotional Materials
Global Domination

brand identity

Brand(s) presentation

menu design

brand system

brand identity

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.