EFFY

SITUATION

  • Relaunch of an international jewelry manufacturer as a true brand
  • The new brand needed to immediately drive awareness and demand
  • Family-owned business with over 40 years of experience in fine jewelry

SOLUTION

  • Established and created a strong core brand identity and signature color
  • Built a launch campaign to establish instant credibility, allure and impact
  • Developed a brand platform speaking directly to intended target

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising Marketing Materials E-commerce Website Trade Show Design Promotional Materials
BRAND PLATFORM
Endless Ways to Express Yourself

brand identity

Brand campaign

bridal campaign

EFFY BRIDAL - The O Group - Luxury Marketing Agency

custom packaging

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

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