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  • Relaunch of an international jewelry manufacturer as a true brand
  • The new brand needed to immediately drive awareness and demand
  • Family-owned business with over 40 years of experience in fine jewelry


  • Established and created a strong core brand identity and signature color
  • Built a launch campaign to establish instant credibility, allure and impact
  • Developed a brand platform speaking directly to intended target

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising Marketing Materials E-commerce Website Trade Show Design Promotional Materials
Endless Ways to Express Yourself

brand identity

Brand campaign

bridal campaign

custom packaging

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.