EFFY

SITUATION

Relaunch of an international jewelry manufacturer as a true brand
The new brand needed to immediately drive awareness and demand
Family-owned business with over 40 years of experience in fine jewelry

SOLUTION

Established and created a strong core brand identity and signature color
Built a launch campaign to establish instant credibility, allure and impact
Developed a brand platform speaking directly to intended target

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising Marketing Materials E-commerce Website Trade Show Design Promotional Materials

BRAND PLATFORM

Endless Ways to Express Yourself

EFFY BRIDAL