SITUATION

  • Relaunch of an international jewelry manufacturer as a true brand
  • The new brand needed to immediately drive awareness and demand
  • Family-owned business with over 40 years of experience in fine jewelry

SOLUTION

  • Established and created a strong core brand identity and signature color
  • Built a launch campaign to establish instant credibility, allure and impact
  • Developed a brand platform speaking directly to intended target

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising Marketing Materials E-commerce Website Trade Show Design Promotional Materials
BRAND PLATFORM
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