INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Saint Laurent Leans Into Vintage Aesthetic with Breezy Summer Effort
April 8, 2022

“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.

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Louis Vuitton Embraces Playful Curiosity in Menswear Campaign
April 1, 2022

“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.

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Louis Vuitton Revisits Longtime Connection with ‘Squid Game’ Star
March 16, 2022

“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.

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The Manifest Highlights The O Group Among New York City’s Most Reviewed Agencies
March 16, 2022

This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.

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Bulgari Demonstrates Limitless Adventure in Parisian Hotel
February 23, 2022

Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.

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Missoni Stitches Together Colorful Craftsmanship Campaign
February 15, 2022

Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.

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Giorgio Armani Explores New Possibilities in Spring Campaign
February 10, 2022

Italian fashion house Giorgio Armani is expanding on the concept of movement, sound and light through an ominous spring/summer campaign.

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A Storied Virginia Countryside Resort Unveils a Fresh Design and a New Jean-Georges Restaurant
January 27, 2022

We are so proud and honored to have been a part of this project from Day 1. Our brand development and creative is baked into every touchpoint. “Cultivating The Art Of American Hospitality”. Enjoy this great article!

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Longchamp, Emotionally Unavailable Continue Collaboration with Nostalgic Film
January 7, 2022

French leather and accessories brand Longchamp has announced the second iteration of its partnership with contemporary fashion brand Emotionally Unavailable (EU) via a Home Alone-inspired campaign.

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Luxury Roars Ahead with Lunar New Year Collections, Campaigns
January 5, 2022

Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.

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