INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Hennessy Revives Chess Series for Latest Wild Rabbit Campaign
June 28, 2022

“In this latest version of Hennessy’s “Wild Rabbit” campaign, the choice to feature chess Grandmaster Maurice Ashley veers from the brand’s typical selection of inspirational figures from sports or the music industry,” said Daymon Bruck, chief creative officer at The O Group, New York.

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Dior Embraces Summer Fun with Vacation-Themed Podcast
June 9, 2022

A.B.C.Dior invites you to explore the letter D, which stands for the world of Dioriviera – an invitation to summertime escapism on the French Riviera,” says a female narrator with a French accent.

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Omega Spotlights Successful Women in Empowering Series
June 2, 2022

Swiss watchmaker Omega is celebrating femininity, independence and ambition in a new series starring some of its top ambassadors.

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Salvatore Ferragamo Renews an Icon in Sensual Campaign
May 19, 2022

Italian leather goods brand Salvatore Ferragamo is revisiting its classic Top Handle handbag in a digital advertising campaign combining elegance with sensuality.

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Saint Laurent Leans Into Vintage Aesthetic with Breezy Summer Effort
April 8, 2022

“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.

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Louis Vuitton Embraces Playful Curiosity in Menswear Campaign
April 1, 2022

“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.

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Louis Vuitton Revisits Longtime Connection with ‘Squid Game’ Star
March 16, 2022

“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.

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The Manifest Highlights The O Group Among New York City’s Most Reviewed Agencies
March 16, 2022

This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.

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Bulgari Demonstrates Limitless Adventure in Parisian Hotel
February 23, 2022

Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.

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Missoni Stitches Together Colorful Craftsmanship Campaign
February 15, 2022

Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.

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