Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here
While this collaboration between the NFL and Boss makes perfect strategic brand sense, the designs themselves are fairly toned down and don’t seem to maximize either brand visually or creatively.
“The use of Japanese rugby player Keita Inagaki as a brand ambassador for Chopard communicates the brand’s desire to reach beyond the traditional or expected kind of luxury spokesperson,” said Daymon Bruck.
“At first glance, this Mother’s Day campaign content from Louis Vuitton seems to be a pretty standard marketing effort for an annual event celebrated by most of their audience base,” said Daymon Bruck, Chief Creative Officer at The O Group, New York.
“With the mission statement ‘Artisan of all Victories,’ LVMH is clearly messaging an intent to extend their brand association into the world of global sports, and likely other arenas focused on success and ‘victories,’” said Daymon Bruck, chief creative officer at The O Group, New York.
The richly appointed new Hotel Maria dazzles with 159 custom chandeliers—a show designed to appeal to luxury travel’s most persnickety customer: the American.
“It’s a smart strategy by Maui Jim to connect their new campaign with the audience’s viewing — elevating their products to include this experiential enhancement and lifestyle benefits.”
Earshare’ has become the new “mindshare” for many brands who want to connect with their audience through the medium of podcasts, Boucheron has captured the opportunity to develop in-depth brand storytelling that many luxury consumers will be excited to listen to.
As we anxiously await the opening of The Hotel Maria we are excited to see luxury companies across categories pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area.
The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.
The O Group is honored to be recognized as a 2023 Clutch Global Award winner.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
