Launching Winter Capsules, Luxury Goes for Pole Position
November 15, 2023
The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.
The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.
The O Group is honored to be recognized as a 2023 Clutch Global Award winner.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global influences.
With an increasingly competitive luxury marketplace, the importance of a well-defined set of brand values and crystal-clear positioning has become progressively challenging, requiring the establishment of a unique brand blueprint for start-ups and heritage brands alike.
When we think about customer intimacy, we are specifically referring to the brand practice of developing strategies, practices, content and experiences that enhance a consumer’s relationship with the brand.
Michelin-starred Chef Michael White to open indoor-outdoor restaurant offering relaxed elegance alongside the freshest Italian flavors of land and sea.
Over the next month, we will be presenting sections of our latest White Paper, “The New Luxury Brand Playbook”, addressing these shifts with the hope to give ourselves, our clients and the industry a better framework within this new landscape.
“This is a very solid marketing strategy for a designer resale site like Vestiaire Collective to help add overall value and subject mater expertise to their brand platform. Mr. Bruck said.
The spirits leader’s new “Life is a Melody” slot spotlights American singer-songwriter Usher. Featuring music from his upcoming album, the promotion intertwines the notes of Rémy Martin’s spirits and the artist’s ballads in what the label calls a perfect harmony.
“There is always a branding opportunity to make a promotion such as this a creative statement about the role of family or the uniqueness of the holiday,” Mr. Bruck said.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.