INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Longchamp, Emotionally Unavailable Continue Collaboration with Nostalgic Film
January 7, 2022

French leather and accessories brand Longchamp has announced the second iteration of its partnership with contemporary fashion brand Emotionally Unavailable (EU) via a Home Alone-inspired campaign.

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Luxury Roars Ahead with Lunar New Year Collections, Campaigns
January 5, 2022

Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.

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Collaborations, Culture and Curation
December 2, 2021

Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.

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Next Big Thing
November 30, 2021

“There’s a shift happening in the world of graphic design and creative agencies. No longer do big-name companies with vast resources command all the best work. Instead, discerning clients are turning to small, nimble firms that are better able to serve their needs.”

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Clutch Announces the Top-Ranking Global Creative and Design Agencies for 2021
November 30, 2021

WASHINGTON, DC – November 30, 2021 – Following extensive research, Clutch, an independent B2B review platform, ranks the incredible leaders from the creative and design category.

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How ‘House of Gucci’ May Impact the House of Gucci
November 19, 2021

“Historically, luxury fashion brands and the world of entertainment are collaborative and enthusiastic partners,” said Daymon Bruck, Chief Creative Officer at The O Group.

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Luxury Audiences Today Demand More
November 10, 2021

Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.

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Prada Unites Fashion, Cinema in Wintry Tale
November 8, 2021

“At first viewing, I did not see this as an interesting or even compelling holiday campaign for Prada,” said Daymon Bruck.

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Happy Anniversary O!
October 28, 2021
Orit O Group founder - Luxury Branding Agency New York City
Happy Anniversary to The O Group and to me!
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The Lexicon of New Luxury
October 26, 2021

Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.

FULL STORY