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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Getaways Guide Mother’s Day Presentation from Louis Vuitton
May 1, 2024

“At first glance, this Mother’s Day campaign content from Louis Vuitton seems to be a pretty standard marketing effort for an annual event celebrated by most of their audience base,” said Daymon Bruck, Chief Creative Officer at The O Group, New York.

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LVMH Champions Continued Paris 2024 Support
April 3, 2024

“With the mission statement ‘Artisan of all Victories,’ LVMH is clearly messaging an intent to extend their brand association into the world of global sports, and likely other arenas focused on success and ‘victories,’” said Daymon Bruck, chief creative officer at The O Group, New York.

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Finland Just Got Its First True 5-Star Hotel. Here’s a Look Inside.
March 27, 2024

The richly appointed new Hotel Maria dazzles with 159 custom chandeliers—a show designed to appeal to luxury travel’s most persnickety customer: the American.

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Maui Jim puts Hawaii at Heart of Global Refresh
January 30, 2024

“It’s a smart strategy by Maui Jim to connect their new campaign with the audience’s viewing — elevating their products to include this experiential enhancement and lifestyle benefits.”

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Boucheron Offers History Lesson with Latest Presentation, Podcast Episode
January 25, 2024

Earshare’ has become the new “mindshare” for many brands who want to connect with their audience through the medium of podcasts, Boucheron has captured the opportunity to develop in-depth brand storytelling that many luxury consumers will be excited to listen to.

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Nordic Nations Setting Luxury Trends of Tomorrow
December 12, 2023

As we anxiously await the opening of The Hotel Maria we are excited to see luxury companies across categories pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area.

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Launching Winter Capsules, Luxury Goes for Pole Position
November 15, 2023

The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.

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Clutch’s 2023 Global Award Winner
November 14, 2023

The O Group is honored to be recognized as a 2023 Clutch Global Award winner.

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Why Luxury Brands Should Create a World of Value for Customers
November 1, 2023

The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global influences.

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Clarifying Luxury Brand Values and Positioning for an Evolving Marketplace
October 26, 2023

With an increasingly competitive luxury marketplace, the importance of a well-defined set of brand values and crystal-clear positioning has become progressively challenging, requiring the establishment of a unique brand blueprint for start-ups and heritage brands alike.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.