Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here

SELECT CASE STUDIES
SPANNING OUR HISTORY AS AN INDEPENDENT
LUXURY BRANDING & CREATIVE AGENCY

THE HOTEL MARIA
Hospitality & Travel
The Hotel Maria is the only unique 5 star experience in Finland View Work
SHWETAMBARI
Jewelry & Fashion
Our launch platform for a new New York City fashion brand featuring the best of India for an international audience View Work
Keswick Hall
Hospitality & Travel
A relaunch of a historic luxury resort located in a classic American destination View Work
KALLATI FINE JEWELRY
Jewelry & Fashion
Kallati - Luxury Brand Marketing
This international jewelry collection needed an authentic brand platform to become a true fine jewelry brand View Work
WINDSOR FLORIDA
Hospitality & Travel
Windsor - Luxury Branding Hospitality
This exclusive real-estate and hospitality brand in Florida needed to connect with a new generation of luxury consumers View Work
PERRINE at the PIERRE
Hospitality & Travel
Perrine - Marketing for luxury hospitality brands
A fresh reimagining of this marque restaurant, name, identity, offering and audience View Work
GC WATCHES
Jewelry & Fashion
GC watches - Leading Luxury brand marketing
A premium global watch collection needed to articulate and elevate their branding on every level View Work
MASCIONI ITALIAN LINEN
Home & Lifestyle
Mascioni - Luxury brand identity
A heritage Italian linen brand needed a reimagined and US-centric marketing/brand platform View Work
DEMOURS COFFEE
Fine Spirits, Food & Wine
Demours - Luxury branding beverage
We created an entire brand platform and identify for the ultimate coffee experience View Work
BELLE MONT FARM
Hospitality & Travel
Belle mont hotel - Luxury advertising agency
Brand deveoplment for this unique, sustainability-focused luxury property on the island of St. Kitts View Work
RITZ – CARLTON MIAMI
Hospitality & Travel
Ritz Carlton hotel - Luxury creative hospitality
Launch materials for the exclusive Ritz-Carlton Miami Beach Residences View Work
MERRITT
Home & Lifestyle
Merrit - bespoke
We worked with this brand to elevate woodworking in order to rival other luxury building products and services View Work
ARTISTIC TILE
Home & Lifestyle
Artistic tile - Marketing luxury home products
We found a new expression for this tile brand for a luxury consumer that only wanted the best View Work
CAPTAIN MORGAN
Fine Spirits, Food & Wine
Captain Morgan - Luxury Brand Marketing spirits
A brand reboot with more substance and messaging to connect with a new audiences View Work
KIMBERLY McDONALD
Jewelry & Fashion
Kimberly McDonald - Luxury jewelry Branding
New brand development for this high jewelry designer from identity to campaign creation View Work
LITTLE BLACK DRESS
Fine Spirits, Food & Wine
Little black dress - high end wine Marketing
We reimagined a more "fashion-forward" packaging to connect with a younger and more sophisticated target audience View Work
ALTAMAREA GROUP
Fine Spirits, Food & Wine
Altamarea - Luxury hospitality brand marketing agency
Developed a F&B industry differentiating brand positioning and strategy with creative materials to match View Work
EFFY
Jewelry & Fashion
Effy - Luxury jewelry brand identity
Our complete relaunch of a jewelry manufacturer as a true international brand View Work
HENNESSY
Fine Spirits, Food & Wine
Hennessy - High end spirits agency
A redesign of the entire brand portfolio presentation across all product lines View Work

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.