GC WATCHES

PAUSE

SITUATION

  • A premium global watch collection needs to become a watch brand
  • The brand needed a strong introduction to the US and EU markets
  • A competitive market requires strong reasons for customers to “believe”

SOLUTION

  • Developed a brand positioning and strategy to help stand out in all markets
  • Focused on Quality and Style: designed in France, built in Switzerland
  • Created specific audience personas and target messaging

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
BRAND PLATFORM
La Précision Du Style

Brand campaign

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

T. +1.212.398.0100 Mail@ [email protected]
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