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  • A premium global watch collection needing to become a watch brand
  • The brand needed a strong introduction to the US and EU market
  • A competitive market required strong reasons for customers to “believe”


  • Developed a brand positioning and strategy to help stand out in all markets
  • Focused on Quality and Style: designed in France, built in Switzerland
  • Created specific audience personas and target messaging

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
La Précision Du Style

Brand campaign

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.