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  • Flagship restaurant inside the famous Pierre Hotel in NYC
  • Complete reimagining of the restaurant space, identity, offering and audience
  • A desire to not be associated with a typical hotel restaurant property


  • New brand name “Perrine” is the female form of “Pierre”
  • Created complete identity visual package and operating assets for daily use
  • Reimagined brand transformed this property into a true destination
  • Extended appeal beyond hotel guests to compete in the local scene

Scope of Work

Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Brand Website
Bon Vivant

brand naming

brand identity

menu design

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.