PERRINE at the PIERRE

SITUATION

  • Flagship restaurant inside the famous Pierre Hotel in NYC
  • Complete reimagining of the restaurant space, identity, offering and audience
  • A desire to not be associated with a typical hotel restaurant property

SOLUTION

  • New brand name “Perrine” is the female form of “Pierre”
  • Created complete identity visual package and operating assets for daily use
  • Reimagined brand transformed this property into a true destination
  • Extended appeal beyond hotel guests to compete in the local scene

Scope of Work

Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Brand Website
BRAND PLATFORM
Bon Vivant

brand naming

Perrine - Marketing for luxury hospitality brands

brand identity

menu design

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

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