PERRINE at the PIERRE

SITUATION

  • Flagship restaurant inside the famous Pierre Hotel in NYC
  • Complete reimagining of the restaurant space, identity, offering and audience
  • A desire to not be associated with a typical hotel restaurant property

SOLUTION

  • New brand name “Perrine” is the female form of “Pierre”
  • Created complete identity visual package and operating assets for daily use
  • Reimagined brand transformed this property into a true destination
  • Extended appeal beyond hotel guests to compete in the local scene

Scope of Work

Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Brand Website
BRAND PLATFORM
Bon Vivant
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