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  • This international jewelry collection needed an authentic brand platform to become a true fine jewelry brand
  • Low brand recognition with key retailers was impacting sales growth
  • The high quality of the product was not quantified for brand messaging
  • Amazing brand DNA was not being utilized for brand storytelling


  • Completely new brand positioning, strategy, identity and presentation
  • Developed strong messaging platform and brand visual portfolio
  • New identity has helped to establish unique brand value and awareness
  • Launched the brand’s very first E-commerce website

Scope of Work

Rebrand Strategy Brand Research Brand Positioning Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials E-Commerce Website Trade Show Design Promotional Materials Packaging Social media Strategy + Implementation
Live Your Legacy

brand identity

Brand campaign

“As a brand marketing agency, The O Group did a masterful job transforming and positioning our luxury jewelry brand into a unique offering that can stand toe-to-toe with the best in our industry”
Reout Kallati, CEO - Kallati Jewelers

E-Commerce Website


When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.