WINDSOR FLORIDA

PAUSE

SITUATION

  • Brand and Marketing had not been updated in 30 years since opening
  • Unique offering in the Florida luxury real estate and hospitality sector
  • A new generation of luxury consumers needed to be engaged

SOLUTION

  • A new positioning platform was developed to clearly define brand value
  • A design update across all brand platforms and materials for marketing use
  • New photography and video captured an authentic brand experience

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Promotional Materials
BRAND PLATFORM
Where Leisure Becomes Legend

Brand campaign

brand identity

Campaign Photography

Advertising

Brochure

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.