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  • Brand and Marketing had not been updated in 30 years since opening
  • Unique offering in the Florida luxury real-estate and hospitality sector
  • A new generation of luxury consumers needed to be engaged


  • A new positioning platform was developed to clearly define brand value
  • A design update across all brand platforms and materials for marketing use
  • New photography and video captured an authentic brand experience

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Promotional Materials
Where Leisure Becomes Legend

Brand campaign

brand identity



When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.