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  • Launch a start-up luxury fashion brand based in NYC
  • Crowded and competitive fashion landscape for casual luxury
  • Convey a lifestyle brand prior to completed product offerings
  • Targeting both US and International customers


  • Created original brand positioning, strategy, identity, and all brand assets
  • Developed a strong messaging platform and brand visual portfolio
  • Crafted a unique voice that promoted the best of India and NYC
  • Launched the brand’s E-Commerce website and social media campaign

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Digital Advertising Marketing Materials Custom Brand Packaging Social media Strategy + Implementation E-Commerce Website

Brand stationary

Brand Imagery

Custom Packaging

brand Brochure

social media

E-Commerce Website

business identity package

"Being a start-up inside a very competitive landscape, our brand needed to be perfect from the very beginning. From positioning and strategy to all the brand assets required for launching, The O Group delivered thoughtful and creative solutions beyond our expectations. I could not have asked for a better luxury brand marketing partner."
Shwetambari Mody, Founder and Creative Director - SHWETAMBARI

Look Book

digital advertising

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.