Launch a start-up luxury fashion brand based in NYC
Crowded and competitive fashion landscape for casual luxury
Convey a lifestyle brand prior to completed product offerings
Targeting both US and International customers
Created original brand positioning, strategy, identity, and all brand assets
Developed a strong messaging platform and brand visual portfolio
Crafted a unique voice that promoted the best of India and NYC
Launched the brand’s E-Commerce website and social media campaign
Scope of Work
Brand ResearchBrand Positioning Brand Strategy NamingBrand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral DesignDigital Advertising Marketing Materials Custom Brand PackagingSocial media Strategy + ImplementationE-Commerce Website
THE RENAISSANCE OF ADORNMENT
business identity package
"Being a start-up inside a very competitive landscape, our brand needed to be perfect from the very beginning. From positioning and strategy to all the brand assets required for launching, The O Group delivered thoughtful and creative solutions beyond our expectations. I could not have asked for a better luxury brand marketing partner."
Shwetambari Mody, Founder and Creative Director - SHWETAMBARI
When Is The Right Time To Get Started?
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.