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Ritz Carlton hotel - Luxury creative hospitality


  • Launch of the luxury Miami Beach Residences for the Ritz-Carlton brand
  • Crowded and competitive Miami Beach real estate landscape
  • Convey the brand lifestyle before a completed construction product
  • Targeting both NYC and Miami markets – who want a unique offering


  • Brand materials focus on best of both worlds: privacy and prime location
  • Present a more sophisticated version of the Miami Beach lifestyle
  • Built a multi-platform brand sale presentation, materials and advertising campaign

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials
Miami’s Modern Oasis

Brand campaign

brand marketing brochure

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.