RITZ – CARLTON MIAMI

SITUATION

  • Launch of the luxury Miami Beach Residences for the Ritz-Carlton brand
  • Crowded and competitive Miami Beach real estate landscape
  • Convey the brand lifestyle before a completed construction product
  • Targeting both NYC and Miami markets – who want a unique offering

SOLUTION

  • Brand materials focus on best of both worlds: privacy and prime location
  • Present a more sophisticated version of the Miami Beach lifestyle
  • Built a multi-platform brand sale presentation, materials and advertising campaign

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials
BRAND PLATFORM
Miami’s Modern Oasis
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