RITZ – CARLTON MIAMI

Ritz Carlton hotel - Luxury creative hospitality

SITUATION

  • Launch of the luxury Miami Beach Residences for the Ritz-Carlton brand
  • Crowded and competitive Miami Beach real estate landscape
  • Convey the brand lifestyle before a completed construction product
  • Targeting both NYC and Miami markets, who want a unique offering

SOLUTION

  • Brand materials focus on the best of both worlds: privacy and prime location
  • Present a more sophisticated version of the Miami Beach lifestyle
  • Built a multi-platform brand sale presentation, materials, and advertising campaign

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials
BRAND PLATFORM
Miami’s Modern Oasis

Brand campaign

brand marketing brochure

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.