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  • Define Modern Luxury Hospitality in the Nordics
  • Become a destination inside a destination
  • Make all of Finland a Maria-worthy experience”
  • Showcase the”Best of Finland” luxury design
  • Create a story around the modern spirit of Maria


  • Developed brand positioning, brand strategy and an identity across all brand assets to clearly define this 5 star hospitality brand
  • Presented a strong messaging platform and brand visual portfolio that reimnagined Maria’s historic past and embodied a modern luxury sensibility
  • Crafted a unique voice that resonated with the global traveler and Helsinki locals

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Signage Wayfinding Core Brand Creative Brand Photography Campaign Creative Collateral Design Marketing Materials F + B Materials Promotional Materials
Brand Platform

Brand Icon

Brand Identity

Main Entrance

Two Color Identity System

Entry Signage

Property and Area Map

Gift Card Presentation

Room Card System

In-Room Amenities

Print Communications

Internal Identity System

Menu Designs

Launch Campaign

“The O Group delivered what we needed most from a luxury branding agency - a deep understanding of the modern global traveler and an ability to translate the equity of our historic property into a relevant brand platform and marketing.”

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.