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Keswick Hall


  • Re-establish this historic property as a unique destination
  • Founded in 1912 once a local favorite Keswick Hall lost stature over time
  • Complete remodel of property and grounds
  • New construction for Guest Wing, Jean Georges Restuarant, Pool and Spa


  • Developed a brand positioning and brand strategy to clearly define new brand values and ownership
  • A updated design across all brand platforms and materials for marketing use
  • A comprehensive brand website showcasing the property and area

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Signage Wayfinding Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Marketing Materials F + B Materials Promotional Materials
Brand Platform

menu design


Main Entry Signage

Tennis Club

custom packaging / amenities

Room Key Signage

campaign photography

area maps

campaign photography

"Listen to their ideas. They’re so creative that sometimes just watching and listening to their creative process is a learning experience in itself."

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.