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Mascioni - Luxury brand identity


  • A premium global watch collection needing to become a watch brand
  • A newly acquired luxury linen brand needed a US-centric marketing platform
  • Existing brand materials did not capture the brand’s value or high quality
  • Very competitive landscape was crowded with “look alike” imagery


  • A new campaign was created to build a deeper connection with Artistry
  • The brand web site was updated with the the new campaign and messaging
  • New creative direction established framework for all branded materials

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
True Artistry in Italian Linen

Brand campaign

"Their passion for their work is impressive. This is the only agency that we’ve wanted to work with again and continue to go to for advice. They were able to gain the trust of our most senior leadership. It’s nice to have found an agency that we can trust and continue to build a relationship with"

brand website

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.