MASCIONI ITALIAN LINEN

Mascioni - Luxury brand identity

SITUATION

  • A newly acquired luxury linen brand needed a US-centric marketing platform
  • Existing brand materials did not capture the brand’s value or high quality
  • Very competitive landscape was crowded with “look alike” imagery

SOLUTION

  • A new campaign was created to build a deeper connection with Artistry
  • The brand web site was updated with the the new campaign and messaging
  • New creative direction established framework for all branded materials

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
BRAND PLATFORM
True Artistry in Italian Linen
"Their passion for their work is impressive. This is the only agency that we’ve wanted to work with again and continue to go to for advice. They were able to gain the trust of our most senior leadership. It’s nice to have found an agency that we can trust and continue to build a relationship with"
JUDY SROUFE, VP BRAND MARKETING & COMMUNICATIONS
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