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  • Create a new ultimate coffee experience brand universe
  • Desire to become the leader in the “high specialty” coffee space
  • Establish and build a new international luxury, direct-to-consumer brand


  • Combine old-world elegance with high fashion style
  • Complete brand solution: Identity, packaging to unboxing experience
  • Introduced a new coffee brand description: Café Privé Sélect
  • “From the world’s most elite coffee estates to your cup”

Scope of Work

Brand Research Brand Positioning Start-Up Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Packaging Design Collateral Design Print Advertising Digital Advertising Marketing Materials E-commerce Website
The World’s Most Complex Coffee

brand identity

custom packaging

brand mark

brand package

barnd campaign

brand website

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.