DEMOURS COFFEE

PAUSE

SITUATION

  • Create a new ultimate coffee experience brand universe
  • Desire to become the leader in the “high specialty” coffee space
  • Establish and build a new international luxury, direct-to-consumer brand

SOLUTION

  • Combine old-world elegance with high fashion style
  • Complete brand solution: Identity, packaging to unboxing experience
  • Introduced a new coffee brand description: Café Privé Sélect
  • “From the world’s most elite coffee estates to your cup”

Scope of Work

Brand Research Brand Positioning Start-Up Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Packaging Design Collateral Design Print Advertising Digital Advertising Marketing Materials E-commerce Website
BRAND PLATFORM
The World’s Most Complex Coffee

brand identity

custom packaging

brand mark

brand package

barnd campaign

DEMOURS PACKAGING The O Group - Luxury Creative Agency

brand website

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

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