BELLE MONT FARM

SITUATION

  • Unique, sustainability-focused luxury property on the island of St. Kitts
  • A very different offering for Caribbean tourism
  • Targeting a more exploration-focused, non-typical luxury consumer

SOLUTION

  • Brand strategy: “Luxury found in Discovery / not in Escape”
  • Brand presentation kept to a very organic and local feeling
  • All brand touchpoints communicated with a voice of an “Island Insider”
  • Rebranded “Caribbean” to “West Indies” for all brand communications

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Promotional Materials
BRAND PLATFORM
Cultivation: Mind, Body and Soul
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