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  • Unique, sustainability-focused luxury property on the island of St. Kitts
  • A very different offering for Caribbean tourism
  • Targeting a more exploration-focused, non-typical luxury consumer


  • Brand strategy: “Luxury found in Discovery / not in Escape”
  • Brand presentation kept to a very organic and local feeling
  • All brand touchpoints communicated with a voice of an “Island Insider”
  • Rebranded “Caribbean” to “West Indies” for all brand communications

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Promotional Materials
Cultivation: Mind, Body and Soul

Brand campaign



When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.