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  • Elevate woodworking to rival other luxury building products and services
  • Update the brand to a more sophisticated and timeless presentation
  • Give the customer a sense of pride about choosing “only the best”
  • A third generation family-owned business without a true brand platform


  • Brought the brand offering to life and built in creditability
  • End-to-end brand marketing creative and asset development
  • Global brand launch to entire sales team and partners

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Trade Show Materials Promotional Materials
A Declaration of Achievement

brand identity

brand video


business papers


When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.