MERRITT

PAUSE

SITUATION

  • Elevate woodworking to rival other luxury building products and services
  • Update the brand to a more sophisticated and timeless presentation
  • Give the customer a sense of pride about choosing “only the best”
  • A third generation family-owned business without a true brand platform

SOLUTION

  • Brought the brand offering to life and built in creditability
  • End-to-end brand marketing creative and asset development
  • Global brand launch to entire sales team and partners

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Trade Show Materials Promotional Materials
BRAND PLATFORM
A Declaration of Achievement
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