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ARTISTIC TILE

SITUATION

  • Elevate the brand of Tile to rival other luxury home products
  • Update the brand to a more sophisticated and timeless presentation
  • Give the home owner a sense of pride about choosing this brand over others

SOLUTION

  • Connect lifestyle with building material and added sex appeal
  • Created industry first: “brand badge” embeded into the finished installation
  • Developed brand creative to stand apart from the highly competitive set
  • Complete end-to-end sales materials: B2B as well as B2C

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Trade Show Design Promotional Materials
BRAND PLATFORM
Absolutely Worth It

Brand campaign

"It was clear that they had a keen grasp on what it took to create a brand, and not just a clever advertising campaign"
MICHAEL EPSTEIN, CMO - ARTISTIC TILE

brand mark

advertising

website

catalog

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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