ARTISTIC TILE

SITUATION

Elevate the brand of Tile to rival other luxury home products
Update the brand to a more sophisticated and timeless presentation
Give the home owner a sense of pride about choosing this brand over others

SOLUTION

Connect lifestyle with building material and added sex appeal
Created industry first: “brand badge” embeded into the finished installation
Developed brand creative to stand apart from the highly competitive set
Complete end-to-end sales materials: B2B as well as B2C

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising OOH Digital Advertising Marketing Materials Brand Website Trade Show Design Promotional Materials

BRAND PLATFORM

Absolutely Worth It

Brand campaign

"It was clear that they had a keen grasp on what it took to create a brand, and not just a clever advertising campaign"

MICHAEL EPSTEIN, CMO - ARTISTIC TILE

brand mark

advertising

website

catalog