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PAWS UP MONTANA

SITUATION

  • Reorganize and amplify the brand’s top benefits across all brand assets and better communicate these as competitive advantages to attract guests who also value these benefits
  • Increase the Paws Up brand’s authentic western lifestyle touch points, sponsorships, and education, both on and off property, to be viewed as a cultural contributor and authority in addition to a luxury destination
  • The Paws Up brand should maximize messaging around new luxury values and how they have been embraced as a central part of the brand’s DNA
  • Showcase the distinction of a truly immersive experience in the brand’s form of wellness, luxury, authenticity, and competitive advantage

SOLUTION

  • Developed brand positioning, brand strategy, and an identity across all brand assets to clearly define this 5-star hospitality brand
  • Presented a strong messaging platform and brand visual portfolio that reimagined Paws Up and embodied a modern western wilderness luxury sensibility
  • Crafted a unique voice that resonated with the audience/guest and positioned the brand as Montana’s only destination

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Signage Wayfinding Core Brand Creative Brand Photography Campaign Creative Collateral Design Marketing Materials F + B Materials Promotional Materials
Brand Platform
An Immersive and Personalized World-Class Adventure Wilderness Destination

Brand Identity

Color Ways

Brand Photography

Ad Campaigns

Email Campaigns

Invitation

PROPERTY MAPS

Branded Retail

Branded Retail

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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