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WINDOOR

SITUATION

  • The identified brand opportunity “Embarce Luxury Positioning” has yet to be realized as a major benefit competitively, and to help the brand stand out within the PGTI family of brands
  • The Windoor brand was not differentiated in this new competitive market
  • Messaging was not clearly articulated
  • The brand benefits were not prioritized over the product benefits

SOLUTION

  • Windoor has every single trait a legitimate luxury brand should have- it just doesn’t act like one. Once the brand starts acting like other luxury brands, it can begin to reclaim a leadership position, helping to rebuild the confidence and trust that it once had in the market
  • Introduced a more lifestyle-focused positioning
  • Clearly define Windoor’s top brand competitive advantages in terms of uniqueness and messaging

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Brand Photography Brand Renederings Campaign Creative Advertising Collateral Design Marketing Materials Promotional Materials Sales Tools
Brand Platform
Live Without Limits

Brand campaign

Website

Renderings

Sales Tools

ADVERTISING

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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