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REINHOLD JEWELERS

SITUATION

  • Reinhold Jewelers is the biggest advocate and champion for the world’s best (jewelry) designers and seeks to support, educate, promote, and connect them with an audience who is looking for exquisite designs
  • Reinhold needed to be reimagined and celebrated as a leader in the industry
  • The amazing brand DNA was not being utilized for brand storytelling

SOLUTION

  • Completely new brand positioning, strategy, identity, and presentation
  • Developed a strong messaging platform and brand visual portfolio
  • The new identity has helped to establish a unique brand value and awareness
  • Launched the brand’s E-commerce website with a strong SEO presence

Scope of Work

REBRAND STRATEGY BRAND RESEARCH BRAND POSITIONING BRAND IDENTITY CORE BRAND CREATIVE DIRECTION BRAND PHOTOGRAPHY CAMPAIGN CREATIVE PRINT ADVERTISING MARKETING MATERIALS WEBSITE PACKAGING
BRAND PLATORM
THE DESIGNERS CHAMPION

Brand Identity

CAMPAIGN PHOTOGRAPHY

PACKAGING DESIGN

WEBSITE

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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