KIMBERLY McDONALD

SITUATION

  • 10 year old successful fine jewelry brand needed both positioning and strategy
  • Brand had a unique look and feel with materials but did not have a voice
  • There was a desire to represent a deeper level of brand values to the consumer

SOLUTION

  • New brand development from identity to campaign creation
  • Launched a national 360 marketing effort and advertising camapaign to “reintroduce” the brand
  • Created complete new set of branded visual assets

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Print Advertising OOH Brand Website
BRAND PLATFORM
Radical Beauty
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