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  • 10 year old successful fine jewelry brand needed both positioning and strategy
  • Brand had a unique look and feel with materials but did not have a voice
  • There was a desire to represent a deeper level of brand values to the consumer


  • New brand development from identity to campaign creation
  • Launched a national 360 marketing effort and advertising camapaign to “reintroduce” the brand
  • Created complete new set of branded visual assets

Scope of Work

Brand Research Brand Positioning Brand Strategy Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Print Advertising OOH Brand Website
Radical Beauty

Brand campaign

brand identity


When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.