LITTLE BLACK DRESS

PAUSE

SITUATION

  • Very crowded wine market in the $10-$15 bottle price range
  • The brand was losing market share to competitors
  • Needed to elevate the packaging for shelf appeal
  • Brand needed every touchpoint to reflect new identity and messaging

SOLUTION

  • Created a more fashion-forward brand to connect with the target
  • Renamed / reworked identity from “Little Black Dress” to “LBD”
  • Gave the new brand a more elegant and sophisticated look / feel
  • Increased wholesale sales + 32% in first year after rebrand launch

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Packaging Design Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
BRAND PLATFORM
Anything But Basic

Brand Creative

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