LITTLE BLACK DRESS

PAUSE

SITUATION

Very crowded wine market in the $10-$15 bottle price range
The brand was losing market share to competitors
Needed to elevate the packaging for shelf appeal
Brand needed every touchpoint to reflect new identity and messaging

SOLUTION

Created a more fashion-forward brand to connect with the target
Renamed / reworked identity from “Little Black Dress” to “LBD”
Gave the new brand a more elegant and sophisticated look / feel
Increased wholesale sales + 32% in first year after rebrand launch

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Packaging Design Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website

BRAND PLATFORM

Anything But Basic

Brand Creative