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  • Very crowded wine market in the $10-$15 bottle price range
  • The brand was losing market share to competitors
  • Needed to elevate the packaging for shelf appeal
  • Brand needed every touchpoint to reflect new identity and messaging


  • Created a more fashion-forward brand to connect with the target
  • Renamed / reworked identity from “Little Black Dress” to “LBD”
  • Gave the new brand a more elegant and sophisticated look / feel
  • Increased wholesale sales + 32% in first year after rebrand launch

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Packaging Design Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
Anything But Basic

Brand campaign

Brand identity

brand website

pack design

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.