TIZIANO

Situation

  • The entire brand portfolio required a refreshed focus and presentation
  • The competitive landscape was crowded (a sea of sameness) and confusing
  • The brand needed to appeal to a new generation of wine enthusiasts
  • The brand was losing market share to competitors
  • Needed to elevate the packaging for shelf appeal
  • The brand needed every touchpoint to reflect the new identity and messaging

Solution

  • Celebrated and brought to life, the brand’s “namesake,” Tiziano
  • Clearly defined messaging and reason to believe in the brand
  • Renamed/reworked identity, label and shipper designs
  • Presented the brand in a more elegant and sophisticated way

Scope of Work

BRAND POSITIONING BRAND STRATEGY BRAND IDENTITY CORE BRAND CREATIVE DIRECTION BRAND PHOTOGRAPHY CAMPAIGN CREATIVE COLLATERAL DESIGN PRINT ADVERTISING
Brand Platorm
Championing a New World Renaissance of Classic Italian Wines

BRAND IDENTITY

Label design

Shipper design

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

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