HENNESSY - The O Group Luxury Creative Agency

SITUATION

The entire brand portfolio required a consistent luxury focus and presentation
Even as the leader in cognac the brand needed to differentiate for growth
Needed to appeal to different audience segments per marque

SOLUTION

As AOR for 8+ years we helped improve all the branded materials
Comprehensive brand guidelines were designed and implemented
Created core collateral for all marques for on and off premise
Developed campaigns targeting key influencers

Scope of Work

Brand Research Brand Positioning Strategy Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising OOH On Premise Marketing Materials Off Premise Marketing Materials Promotional/POS Materials

BRAND PLATFORM

Refining The House of Hennessy

brand book

Hennessy Black launch

When Is The Right Time To Get Started?

As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

T. +1.212.398.0100 Mail@ [email protected]