HENNESSY

SITUATION

  • The entire brand portfolio required a consistent luxury focus and presentation
  • Even as the leader in cognac the brand needed to differentiate for growth
  • Needed to appeal to different audience segments per marque

SOLUTION

  • As AOR for 8+ years we helped improve all the branded materials
  • Comprehensive brand guidelines were designed and implemented
  • Created core collateral for all marques for on and off premise
  • Developed campaigns targeting key influencers

Scope of Work

Brand Research Brand Positioning Strategy Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising OOH On Premise Marketing Materials Off Premise Marketing Materials Promotional/POS Materials
BRAND PLATFORM
Refining The House of Hennessy
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