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HENNESSY - The O Group - Luxury Creative Agency


  • The entire brand portfolio required a consistent luxury focus and presentation
  • Even as the leader in cognac the brand needed to differentiate for growth
  • Needed to appeal to different audience segments per marque


  • As AOR for 8+ years we helped improve all the branded materials
  • Comprehensive brand guidelines were designed and implemented
  • Created core collateral for all marques for on and off premise
  • Developed campaigns targeting key influencers

Scope of Work

Brand Research Brand Positioning Strategy Brand Creative Direction Brand Photography Campaign Creative Packaging Design Collateral Design Print Advertising OOH On Premise Marketing Materials Off Premise Marketing Materials Promotional/POS Materials
Refining The House of Hennessy

brand book

Hennessy Black launch

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.