INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Clients Featured In Instore Magazine’s List Of Most Visible Jewelry Brands
April 1, 2015

We’re proud to see three of our clients featured in Instore Magazine’s list of “The 150 Most Visible Jewelry Brands In America”. Effy, Assael and Kimberly McDonald were each featured for their brand building and visibility efforts in 2015.​

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7 Luxury-Branded Rosés Under $20
April 1, 2015

Rising temperatures. Outside parties. Just the right mix of sophistication and fun. Summer is Rosé Season. Rosé is the chic, in-the-know choice for Summer 2015.​

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Top 3 Trends In Experiential Luxury: #AfarConversations
January 27, 2015

Last week we had the pleasure of attending an Afar Conversations event on The Evolution of the Luxury Consumer at The Chatwal here in NYC. AFAR Media brought together leaders in experiential travel to host a lively (and at times, hilarious) discussion on today and tomorrow’s luxury consumer.

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The O Group In The New York Times: “Coach Expands Luxury Fashion Brand Buying Shoemaker Stuart Weitzman”
January 7, 2015

Today in The New York Times, The O Group, comments on Coach’s recently confirmed acquisition of Stuart Weitzman.​

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Fortune Magazine: “What’s The Future Of Luxury?”
December 22, 2014

In a timely release, just as we head into 2015 The O Group is featured in Fortune Magazine’s article on the future of luxury.​

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Can Malls Remain Relevant For Consumers?
November 18, 2014

Shouldn’t the mall experience evolve to capitalize on how consumers’ predilections have changed?​

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From Pop-Ups to Catalogs: E-Comm Brands Investing In The Tangible
October 6, 2014

I’ve been thinking a lot lately about how brands are continuing to invest or reinvest in the catalog portion of their business because of the correlating uptick in sales (as has the Wall Street Journal): Restoration Hardware (with a whopping 13 volume mailing), Bonobos, J. Crew.​

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Baccarat Elaborates On Inspiration In Paris Retrospective
October 1, 2014

Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.​

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The Benefit Of Clearly Articulated Brand Values
May 27, 2014

A short while ago Jason visited the Manhattan Auto Show—an annual personal tradition. On Monday he couldn’t wait to share two pieces he’d picked up there with the team: and they had nothing to do with cars.

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Just For Fun: Wearable Tech Of The Future
March 24, 2014

We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.​

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