What to make of luxury Swiss watchmaker Hublot’s “Hublot Loves Football” campaign? In the midst of Baselworld, our Strategy Director offers his opinion in Luxury Daily.
The combined Virtual Reality (VR) and Augmented Reality (AR) markets are projected to generate around $150 billion dollars a year by 2020, according to a forecast by Digi-Capital. How can brands make the most of this opportunity?
Amongst the flurry of NYFW Instagrams flooding my feed lately, there’s been a striking image that keeps popping up.
Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on the luxury fashion world’s alignment with Zoolander.
Over the past few weeks it’s been difficult to ignore the fact that a certain retailer, which hasn’t been a major player in my wardrobe game since c. 2001, has pushed itself to the forefront of my social media accounts. Guess who?
Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”
Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.
Vaucluse, Chef Michael White and Altamarea Group’s newest property, launched to acclaim last month (check out some of the great press their team has gotten in the NY Times and on wwd.com.) We’re proud to see our visual branding and logo design work come alive within such an incredible concept.
Luxury Walks = Time Well Spent. Click through to find a curated collection of NYC neighborhood guides created by O Group team members. You’ll find great recommendations for food, drinks, shopping and maybe discover a hidden gem.
On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”
