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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

 A Love Potion Like No Other
March 15, 2017

The O Group recently had the pleasure of being invited to what can only be described as an intoxicating experience by one of our favorite clients, The Pierre Hotel in Manhattan.

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Focus On Consumers – A Luxury Best Practice For Every Brand
March 2, 2017

There is much to learn for all brand categories by looking at a new perspective.​

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Fashioning Infotainment For The Luxury Sector
March 1, 2017

The luxury sector must reinvent itself in order to remain relevant, attractive and exciting.

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Fine Art And Luxury Mobile Have Finally Converged
February 22, 2017

Master works of art and museum-worthy haute couture can be yours with just a few clicks on your mobile phone. The future has certainly arrived.

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Luxury Fashion’s Sustainable Embrace
February 15, 2017

The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes.

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How Retail Locations Can Combat Men’s Apparel Subscriptions
January 25, 2017

Keeping up with fashion trends is a time-consuming pursuit, and it’s easy for consumers to fall behind in the wardrobe department.

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VR And The Luxury Consumer
January 3, 2017

The future of digital marketing has arrived to the luxury arena.

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The Christmas Book Offers Luxury Lessons
December 13, 2016

The holiday season has arrived along with Neiman Marcus’ annual catalog, The Christmas Book.

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Chevrolet Attempts To Catch A Wave With New Surf Truck
November 29, 2016

Auto industry sales always seem to ebb and flow based on a number of factors, including: the strength of the economy, rising (or falling) gas prices, consumer confidence, etc.

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Retail Needs An Experience Adjustment
November 8, 2016

Brick and mortar retail sales and foot traffic have steadily decreased over the last few years.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.