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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Luxury Marijuana Is Blooming
June 9, 2017

The conversation around marijuana has changed dramatically over the last decade.

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Social Impact Unleashed
March 29, 2017

A call has been sounded all over the world for women to come together and to start disrupting spaces and changing the way we traditionally view media channels.

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Keeping The Luxury Boating Industry Afloat
March 23, 2017

Spring is finally here, and with it comes warmer weather which means one thing: more time outside.

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 A Love Potion Like No Other
March 15, 2017

The O Group recently had the pleasure of being invited to what can only be described as an intoxicating experience by one of our favorite clients, The Pierre Hotel in Manhattan.

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Focus On Consumers – A Luxury Best Practice For Every Brand
March 2, 2017

There is much to learn for all brand categories by looking at a new perspective.​

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Fashioning Infotainment For The Luxury Sector
March 1, 2017

The luxury sector must reinvent itself in order to remain relevant, attractive and exciting.

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Fine Art And Luxury Mobile Have Finally Converged
February 22, 2017

Master works of art and museum-worthy haute couture can be yours with just a few clicks on your mobile phone. The future has certainly arrived.

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Luxury Fashion’s Sustainable Embrace
February 15, 2017

The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes.

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How Retail Locations Can Combat Men’s Apparel Subscriptions
January 25, 2017

Keeping up with fashion trends is a time-consuming pursuit, and it’s easy for consumers to fall behind in the wardrobe department.

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VR And The Luxury Consumer
January 3, 2017

The future of digital marketing has arrived to the luxury arena.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.