Luxury Marijuana Is Blooming
The conversation around marijuana has changed dramatically over the last decade.
Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here
The conversation around marijuana has changed dramatically over the last decade.
A call has been sounded all over the world for women to come together and to start disrupting spaces and changing the way we traditionally view media channels.
Spring is finally here, and with it comes warmer weather which means one thing: more time outside.
The O Group recently had the pleasure of being invited to what can only be described as an intoxicating experience by one of our favorite clients, The Pierre Hotel in Manhattan.
There is much to learn for all brand categories by looking at a new perspective.
The luxury sector must reinvent itself in order to remain relevant, attractive and exciting.
Master works of art and museum-worthy haute couture can be yours with just a few clicks on your mobile phone. The future has certainly arrived.
The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes.
Keeping up with fashion trends is a time-consuming pursuit, and it’s easy for consumers to fall behind in the wardrobe department.
The future of digital marketing has arrived to the luxury arena.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.