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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Zoolander Infiltrates High Fashion As Film Premiere Approaches
February 3, 2016

Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on the luxury fashion world’s alignment with Zoolander.​

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Excuse Me, Express?
January 26, 2016

Over the past few weeks it’s been difficult to ignore the fact that a certain retailer, which hasn’t been a major player in my wardrobe game since c. 2001, has pushed itself to the forefront of my social media accounts. Guess who?

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Etro Fortifies Artistic Identity Through Eclectic Community
January 4, 2016

Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”​

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The Top Three Cultural Trends For Premium Brands To Consider
November 12, 2015

Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.​

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New Work: Vaucluse, An Altamarea Group Property
October 27, 2015

Vaucluse, Chef Michael White and Altamarea Group’s newest property, launched to acclaim last month (check out some of the great press their team has gotten in the NY Times and on wwd.com.) We’re proud to see our visual branding and logo design work come alive within such an incredible concept.

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Luxury Walks, A Collection Of Guides
October 18, 2015

Luxury Walks = Time Well Spent. Click through to find a curated collection of NYC neighborhood guides created by O Group team members. You’ll find great recommendations for food, drinks, shopping and maybe discover a hidden gem.

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Generation C: The Ageless Target
October 6, 2015

On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”

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Apple Watch Hermès: A Beautiful Collaboration
September 16, 2015

The recent Apple event announcing a suite of new products, as well as updated versions of existing products, certainly captured the attention of fans and foes of the brand. While there were a handful of announcements that set the internet ablaze, it was an interesting and somewhat unexpected partnership that really got The O Group office buzzing.​

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The Luxury Stadium Experience
August 11, 2015

If you’ve stepped inside a stadium or arena over the past few years, you’ll have noticed a shift in the overall experience.

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4 Ways Malls Should Act Like Luxury Brands
July 1, 2015

Malls and mall branding are an ever-changing, multi-dimensional puzzle. Mall operators are constantly trying to attract consumers and tenants to their properties’ “next big things.” Successful malls execute well but they could and should be even better​

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.