The Christmas Book Offers Luxury Lessons
December 13, 2016
The holiday season has arrived along with Neiman Marcus’ annual catalog, The Christmas Book.
Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here
The holiday season has arrived along with Neiman Marcus’ annual catalog, The Christmas Book.
Auto industry sales always seem to ebb and flow based on a number of factors, including: the strength of the economy, rising (or falling) gas prices, consumer confidence, etc.
Brick and mortar retail sales and foot traffic have steadily decreased over the last few years.
There is a shift occurring in the beauty and cosmetics category that is indicative of a larger change taking place throughout many other categories.
Insight from our Chief Creative Officer on the relationship between workspace and brand and what this impending move means for The O Group.
Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on Burberry’s move away from seasonal campaigns and consolidation of labels within the brand.
Despite the apparent contradriction, lower-priced goods and services can absolutely be considered a luxury. Whole Foods’ newest launch exemplifies just that.
It’s almost Memorial Day so of course I’m wondering, exactly how did rosé rise to total warm-weather ownership? Click through for a trip down memory lane, from 1980–now.
When your clients collaborate with awesome partners: In an incredibly exciting move in the evolution of retailing, our client AVS (Audio Video Systems) has joined forces with Pirch, a cutting-edge provider of kitchen, bath and outdoor appliances.
Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.