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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Stella McCartney Exhibits Cross-Promotional Prowess in Satirical Holiday Series
December 21, 2022

British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.

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Happy Anniversary To Us!
October 28, 2022

“I can’t believe 36 years ago I not only pursued my dream but found my passion.” said Orit, The O Group Founder/Partner

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Rolls-Royce Exhibits Cerebral Curiosity with Innovative Art Initiative
October 3, 2022

“The Rolls-Royce art series Muse is a great example of how a heritage luxury brand – across all industries – can extend their core values and mission to include collaborations with like-minded – and prestigious – brand partners through an ongoing series or one-time programs,” The O Group’s Mr. Bruck said.

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Moncler Emphasizes Movement in Maximalist Campaign Film
September 1, 2022

“This new Moncler campaign brings the new 1952 fall/winter 2022 collection to life and captures a youthful energy reflected in every element of Eddie Whelan’s latest designs,” said Daymon Bruck, chief creative officer at The O Group, New York.

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Hennessy Revives Chess Series for Latest Wild Rabbit Campaign
June 28, 2022

“In this latest version of Hennessy’s “Wild Rabbit” campaign, the choice to feature chess Grandmaster Maurice Ashley veers from the brand’s typical selection of inspirational figures from sports or the music industry,” said Daymon Bruck, chief creative officer at The O Group, New York.

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Dior Embraces Summer Fun with Vacation-Themed Podcast
June 9, 2022

A.B.C.Dior invites you to explore the letter D, which stands for the world of Dioriviera – an invitation to summertime escapism on the French Riviera,” says a female narrator with a French accent.

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Omega Spotlights Successful Women in Empowering Series
June 2, 2022

Swiss watchmaker Omega is celebrating femininity, independence and ambition in a new series starring some of its top ambassadors.

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Salvatore Ferragamo Renews an Icon in Sensual Campaign
May 19, 2022

Italian leather goods brand Salvatore Ferragamo is revisiting its classic Top Handle handbag in a digital advertising campaign combining elegance with sensuality.

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Saint Laurent Leans Into Vintage Aesthetic with Breezy Summer Effort
April 8, 2022

“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.

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Louis Vuitton Embraces Playful Curiosity in Menswear Campaign
April 1, 2022

“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.