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“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.
“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.
“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.
This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.
Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.
Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.
Italian fashion house Giorgio Armani is expanding on the concept of movement, sound and light through an ominous spring/summer campaign.
We are so proud and honored to have been a part of this project from Day 1. Our brand development and creative is baked into every touchpoint. “Cultivating The Art Of American Hospitality”. Enjoy this great article!
French leather and accessories brand Longchamp has announced the second iteration of its partnership with contemporary fashion brand Emotionally Unavailable (EU) via a Home Alone-inspired campaign.
Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
