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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Louis Vuitton Revisits Longtime Connection with ‘Squid Game’ Star
March 16, 2022

“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.

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The Manifest Highlights The O Group Among New York City’s Most Reviewed Agencies
March 16, 2022

This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.

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Bulgari Demonstrates Limitless Adventure in Parisian Hotel
February 23, 2022

Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.

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Missoni Stitches Together Colorful Craftsmanship Campaign
February 15, 2022

Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.

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Giorgio Armani Explores New Possibilities in Spring Campaign
February 10, 2022

Italian fashion house Giorgio Armani is expanding on the concept of movement, sound and light through an ominous spring/summer campaign.

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A Storied Virginia Countryside Resort Unveils a Fresh Design and a New Jean-Georges Restaurant
January 27, 2022

We are so proud and honored to have been a part of this project from Day 1. Our brand development and creative is baked into every touchpoint. “Cultivating The Art Of American Hospitality”. Enjoy this great article!

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Longchamp, Emotionally Unavailable Continue Collaboration with Nostalgic Film
January 7, 2022

French leather and accessories brand Longchamp has announced the second iteration of its partnership with contemporary fashion brand Emotionally Unavailable (EU) via a Home Alone-inspired campaign.

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Luxury Roars Ahead with Lunar New Year Collections, Campaigns
January 5, 2022

Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.

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Collaborations, Culture and Curation
December 2, 2021

Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.

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Clutch Announces the Top-Ranking Global Creative and Design Agencies for 2021
November 30, 2021

WASHINGTON, DC – November 30, 2021 – Following extensive research, Clutch, an independent B2B review platform, ranks the incredible leaders from the creative and design category.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.