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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Retailer Hall of Fame 2021: Marie Helene Reinhold
July 27, 2021

When Marie Helene Reinhold started in the jewelry business four decades ago, she did something crazy.

 

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The O Group Teams Up with Latest B2B Site Top Design Firms
July 9, 2021
Clutch Announces The O Group Leading Advertising & Marketing Agency In New York City

Rethink. Reimagine. Rebrand. Refresh. Renew. At The O Group, those are the words that we live by each and every day.

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The O Group Named Best Branding Agency in New York City by Digital.com
July 2, 2021

Digital.com, a leading independent review website for small business online tools, products, and services, has announced The O Group among the best branding agencies in New York City

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O Group Founder Orit: “The fact that this year we’ll celebrate 35 years is amazing to me”
May 8, 2021
Orit O Group founder - Luxury Branding Agency New York City

Since The O Group’s inception in 1986, Orit has steadily built the agency’s portfolio, reputation and  network of clients and partners through her business prowess and luxury expertise.

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Longchamp Boldly Harnesses Power Of Self-Love In New Collaboration
April 29, 2021
Longchamp collaboration - Marketing for luxury fashion brands

French leather and accessories brand Longchamp has unveiled a new audacious collection in collaboration with contemporary fashion brand Emotionally Unavailable (EU).

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Innovating for Creative Collaborations During COVID
February 10, 2021
Creative collaborations during covid - Luxury brand advertising

When restrictions become larger, innovations get more creative.

 

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The O Group Named As One Of The “Leaders” In The Branding Agency Category
October 19, 2020

Today, B2B ratings and reviews platform, Clutch, recognized the top B2B service providers in New York City for their ability to deliver and high-quality services.

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Luxury Trend Watch: Brand Collaborations
October 14, 2020
Brand collaborations - high end agency

We are seeing collaborations becoming a powerful and strategic marketing priority for luxury brands in 2020.

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New Client Work: PaQui Tequila
September 19, 2020
PaQui tequila collaboration - Luxury spirits agency New york

Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.

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Let’s Build Better Brands
July 23, 2020
Lets build better brands - high end creative agency

“What exactly is a brand and why does branding matter?”

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.