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Retailer Hall of Fame 2021: Marie Helene Reinhold

July 27, 2021

When Marie Helene Reinhold started in the jewelry business four decades ago, she did something crazy.

She was stocking pieces by a then little-known designer named David Yurman and she asked him, do you mind if I put your name on a little card in front of your jewelry?

Branding for jewelry designers? Groundbreaking, truly.

Marie Helene Reinhold joins the National Jeweler Retailer Hall of Fame in the Multi-Store Independent category. As president of Grupo Reinhold, she oversees the operation of five stores in Puerto Rico, four jewelry stores and one men’s concept store.

“It’s been a pleasure and a reward to have worked with Marie Helene and David Morrow on both the Reinhold and KIYUME retail stores. Our branding, creative and marketing is a testamant to them both” said CEO/Partner Orit.

Her story, vision, passion and love for jewelry designers and the industry at large is amazing.

Michelle Graff has captured her journey beautifully in National Jeweler this month.


Marie Helene with longtime friend and colleague David Yurman
Kiyume Brand Identity
Kiyume Branding
Reinhold Brand Identity

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As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.